Here is the makeup of the current team expanding Catenda into North America.
When Catenda decided the time was right to expand into North America, we wanted a high quality team and no compromises. We took our time but got the right start. First, we chose to take our then CEO, Håvard Brekke Bell, and put him in charge of the entire expansion effort. As a founder he had the right experience, built-in culture and skill set to make this a success. We then looked for someone with deep knowledge of the industry and solid experience in successfully introducing software technology to the North American market, in addition to truly representing our core values of openness, quality and trust. Not an easy profile to fit, but we found the right person for the job. Then we needed a stellar performer in sales, with a proven track record and background in the AECO trade, not just as a salesperson, but as a true AECO professional. This too proved to be a challenging position to fill, but we did not compromise and we found the right match here as well. These initial, on the ground resources are focused entirely on building the name of Catenda while introducing the Catenda solutions to an industry that really needs to understand the benefits of true openness, and what is possible, today.
This expansion into the Americas requires support and resources from the entire Catenda organization, as it is part of our global growth. Initially, this means we will also rely upon existing technical and marketing expertise to support our early stage opportunities. This is an excellent model to ensure that each new customer experiences the same positive culture and trusted relationship that exists with each current Catenda client.
Responsible for ensuring that Catenda's vision, culture, and beliefs are successfully reflected in the North American expansion, as it is a critical element of Catenda's overall strategy.
Responsible for the Development of the Go-to-Market Strategy and Design of the North American Business Model
Responsible for the Execution of the Catenda Sales Operations throughout North America
Initially, Benjamin plays a critical role in establishing both the operational and open relationship with each new Catenda customer, as well as setting the performance expectations for the future North American-based technical resources.
Responsible for global marketing of the Catenda brand, and ensuring consistency in every market.
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